Agency: TPN
Client: AT&T
Design and visual direction:
Kendall Lamar (CD)
Copy:
Samuel Melgar (ACD/CW)
Art Direction:
Jesús González (Sr.AD), David Heflin (Sr.AD)
Photographer:
Diana Zalucky
In the summer of 2022, we were tasked with creating a new in-store graphic for AT&T. The challenge was simple: how do you make an AT&T store feel inspiring without just putting another phone in the picture?
We decided to focus on the human emotion instead.
I had the pleasure of working with photographer Diana Zalucky, whose ability to capture authentic moments became central to the direction. Together, we created a series of slice-of-life images built around adventure, community, and genuine human connection.
The result was a campaign that felt less like an ad and more like a glimpse into the experiences that technology helps make possible.