• client work
  • Personal Work
  • my story
  • art
  • Animation
  • podcast
  • let's talk
jgonzalez
  • client work
  • Personal Work
  • my story
  • art
  • Animation
  • podcast
  • let's talk

My story

 

There I am, 8 or 9 years old, eagerly awaiting my first trip to the ocean. I don’t remember much about the trip itself, but I vividly remember imagining lost kingdoms, mermaids, and enchanted treasures. I was already creating stories.

That curiosity never left me. In 1997, I discovered Star Wars and immediately knew I wanted to be a designer. At 14, I applied to Lucasfilm—no response—but the spark was there.

Since then, I’ve worked a variety of jobs: landscaping, pest control, cleaning services, librarian, security guard. These roles may seem unrelated to design, but they taught me empathy, problem-solving, and the value of seeing things from different perspectives; critical skills that now shape my design thinking.

At 26, I entered the design world, and since then, I’ve had the privilege of working with brands like Hershey’s, AT&T, Sharpie, Dr. Pepper, and Lone Star. 15 later, that same spark that drew me in still fuels me today. I’m just as excited to learn a new tool, crack a tricky brief, or collaborate with someone who sees things differently. That childlike curiosity has never left; it’s evolved into a disciplined passion for crafting thoughtful, resonant work across any medium.

I’m still growing, still experimenting, and still chasing ideas that make people feel something. I’m ready to create something great for you.

let's talk
 
me, wearing a snorkel, waiting.

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