Agency: TPN
Client: AT&T
Script and concept:
Ramsay Campbell (CW), Sam Zeanah (ACD/CW)
Art Direction:
Hannah Nabbout (ACD) & Jesús González (ACD)
Creative Lead:
Alex Morton (GCD)
Production:
Bookie Lajuwomi (Producer)
Editor:
Brian Shelton
In 2024, we finally had the chance to shoot our own footage for AT&T, giving us full control to craft the stories we wanted to tell. With multiple angles and intentional setups, we built more cohesive, emotionally resonant narratives.
We streamlined the copy—making it sharper, more engaging, and easier to digest. And for the first time in years, we broke away from the old templated toolkit, introducing fresh animation styles so each product video felt unique and visually distinct.