Agency: TPN
Client: AT&T
Concep, script and translation:
Samuel Melgar (ACD, CW)
Concept, art direction and interviews:
Jesús González (Sr.AD)
Editing and production:
Bryan Shelton (VP, Content Production)
Production assistants:
Gabby McGarry and Ethan Wilder
My writing partner, Samuel, and I created a series of short videos highlighting how technology was helping Hispanic communities across the United States stay connected, build businesses, and chase new opportunities.
We wanted to tell real stories, from small business owners growing their brands to families staying connected across borders and students opening doors to new possibilities.
Working closely with AT&T, we turned those stories into short, human narratives where technology was part of everyday life, not the hero of the story, but the thing helping people move forward.
The result was a series that celebrated a community embracing new possibilities while staying rooted in its culture, family, and traditions.