Agency: TPN
Client: AT&T
Design and visual direction:
Kendall Lamar (CD)
Copy:
Samuel Melgar (ACD/CW)
Art Direction:
Jesús González (Sr.AD), David Heflin (Sr.AD)
Photographer:
Diana Zalucky
In the summer of 2022, we set out to create a new in-store graphic for AT&T; one that didn’t rely on showing products, but instead captured something deeper: the human spirit behind the brand. We had the privilege of collaborating with the incredible photographer Diana Zalucky, whose talent for finding authenticity in every frame helped shape our vision. Together, we crafted a series of awe-inspiring yet grounded slice-of-life images, moments that spoke to adventure, community, and genuine connection. The result was more than a campaign; it was a visual invitation to imagine what’s possible when people come together.