Agency: TPN
Client: AT&T
Art Direction:
Jesús González (ACD)
Creative Lead:
Alex Morton (GCD)
TPN Producer:
Casey Edelman (Producer)
Production House:
Refinery
For Holiday 2025, we wanted to create something that would stop shoppers in their tracks, not just another promo loop, but a little moment of magic.
We partnered with Refinery to create a snow globe experience that took over every digital screen in AT&T stores across the country. Instead of leading with deals or products, we wanted to give people something they weren't expecting.
I developed the concept around AT&T’s brand characters, bringing them to life inside a swirling, animated snow globe. The result was playful, nostalgic, and a little bit ridiculous in the best possible way: a tiny winter world playing out across an entire retail environment.
The goal was simple: give people a reason to look up. In the middle of the holiday shopping chaos, we created a brief pause where shoppers could stop, smile, and enjoy a little bit of wonder.