Project: Internal team identity
Purpose: To create a team brand identity while honing blender, premiere pro and procreate skills.
Concept and Edit:
Jesús González
Script and Voice Over:
Ramsay Campbell
At Integer, our teams were organized into “pods.” When it was time to name ours, my writing partner and I decided that a boring team name simply wasn't going to cut it.
So we created Band of Bards.
Inspired by Dungeons & Dragons, we turned our little pod into a full-blown creative party, with a name, a backstory, a visual identity, and enough lore to make the whole thing unnecessarily elaborate.
We took visual inspiration from Arcane, built out the characters and world, and even sampled a song from Spanish folk-metal band Mägo de Oz for our animated intro video.
Was all of that necessary for an internal team?
Absolutely not.
Did we have a hell of a lot of fun making it?
Absolutely.
Because storytelling doesn't stop being fun just because the project is an internal one. Sometimes the best creative work starts with a ridiculous idea and a team willing to run with it.