Project: Culture Club
Purpose: To talk about culturally relevant subjects through the lens of art
Agency: TPN (internal)
Concept and brand:
Jesús González (Sr.AD) and Kristin Pendelton (ACD/CW)
Series producers:
Jesús González (Sr.AD), Gail Obaseki (Director, Diversity, Equality and Inclusion) and Ethan Wilder (Video & Multimedia Specialist)
Host:
Jesús González (Sr.AD)
Podcast producer:
Jesús González (Sr.AD)
Culture Club started as an idea for TPN’s (Integer) new DEI initiative: what if we used art as a way to talk about the things that are sometimes difficult to talk about?
The idea was simple. Pick a cultural or social issue, find an artist whose work connects to it, and use their perspective as a starting point for a bigger conversation.
What started as an internal project quickly grew into something much bigger. Culture Club became an Instagram account, a monthly podcast, and a space where people could explore difficult subjects through art. I had the privilege of hosting the podcast, which turned out to be one of my favorite parts of the whole thing.
This became a true passion project for me. Every episode gave me the chance to meet people with completely different perspectives, hear their stories, and learn something new in the process.
The project continues to evolve, but the mission stays the same: use art to start conversations, make space for different perspectives, and maybe make the difficult stuff a little easier to talk about.