Agency: TPN
Client: Hershey’s
Concept and art direction:
Jason Hescott (CD) and Jesús González
Prototyping and Production:
Englander
The challenge was to design a semi-permanent modular display that could grab the attention of Walmart shoppers without becoming a nightmare for Hershey’s reps to assemble.
After sketching out the initial concept and getting client approval, we partnered with Englander to bring it to life: from prototyping and production all the way through packaging.
The goal was to make the display flexible enough to work across different store formats while keeping the assembly process simple and practical. We worked closely with Englander throughout production to make sure the final piece actually worked in the real world, not just on paper.
And it worked. Well enough that the display was adapted for Holiday, Valentine’s Day, and Easter campaigns, eventually becoming a recurring fixture in Hershey’s retail strategy.