Agency: TPN
Client: Hershey’s
Concept and art direction:
Brian Jackson (ACD)
Concept, sketches and art direction:
Jesús González (Sr.AD)
Oil Paintings:
Eric Cash (illustrator)
To celebrate Hershey’s collaboration with the Armed Forces, we created vintage-inspired ads that celebrated the brand’s innovation through the decades and its role in various theaters of war.
I drew inspiration from Marvel and DC Comics superhero poses to give the visuals a bold, heroic flair. Working closely with illustrator Eric Cash, we developed detailed oil paintings that not only brought these concepts to life but also imbued them with the authenticity and care they deserved.
The collaboration with Eric was key to capturing the historical significance and emotional impact of this campaign, ensuring each piece felt both iconic and heartfelt.