• client work
  • Personal Work
  • my story
  • art
  • Animation
  • podcast
  • let's talk
jgonzalez
  • client work
  • Personal Work
  • my story
  • art
  • Animation
  • podcast
  • let's talk

Marinela Social

Agency: TPN

Client: Marinela

Script:
Ramsay Campbell

Art Direction, editing and production:
Jesús González (ACD)

Creative Director:
Ross Weldon (GCD)

My writing partner and I helped define Marinela’s social brand and voice through playful GIFs, vignettes, and memeable posts across their official channels.

We had access to a rich library of video and photo assets, which we could edit, remix, and elevate to create standout content. And when cultural moments hit, we were ready—quickly spinning up timely, on-brand memes that kept Marinela part of the conversation.

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