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jgonzalez
  • client work
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  • my story
  • art
  • Animation
  • podcast
  • let's talk

Ricolino YouTube ad

Agency: TPN

Client: Ricolino

Concep and script:
Samuel Melgar (ACD, CW)

Concept and art direction:
Jesús González (Sr.AD)

Editing and production:
Gabby McGarry

With a two-week deadline, we moved fast: writing the script, storyboarding, and getting concept approval all within the first week.


In just one weekend, we cast, scouted locations, and filmed — using a true guerrilla-style approach to maximize efficiency without sacrificing quality.


By the second week, we edited, produced, and secured final approval with only one round of feedback, delivering a polished ad on time and above expectations.

behind-the-scenes.png

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