Agency: TPN
Client: Ricolino
Concep and script:
Samuel Melgar (ACD, CW)
Concept and art direction:
Jesús González (Sr.AD)
Editing and production:
Gabby McGarry
We had just two weeks to take this project from an idea to a finished ad, so we had to move fast.
During the first week, we wrote the script, built the storyboard, and got the concept approved. Then, in a single weekend, we cast the talent, scouted locations, and shot the entire thing, using a true guerrilla-style approach to keep things moving without sacrificing the quality of the final piece.
The second week was all about editing, production, and getting that final approval. We got it with just one round of feedback and delivered the finished ad on time and, thankfully, above expectations.
Sometimes you don't need a huge production. You just need a good idea, a tight plan, and a willingness to move fast.