Agency: IN
Client: Newell/Sharpie
Concept and Sketches:
Jesús González (AD)
Creative direction:
Caroline Reeves
Armed with a handful of Sharpie markers and a blank sheet of paper, I set out to create a career path poster for a partnership between Chris Paul, College Track, and Sharpie.
Instead of relying on digital tools, I chose to draw the entire poster by hand — giving it a raw, authentic feel that would resonate with students.
Working on an 11" x 17" sheet, I left just enough space to digitally insert fonts and event details when needed, but the heart of the poster remained untouched: a hand-crafted piece designed to inspire.
(Note: The linked video was produced by Sharpie and The Player’s Tribune. Although we didn’t create the video, it captures the energy and connection students felt engaging with the poster.)