Agency: IN
Client: Newell/Sharpie
Concept and Sketches:
Jesús González (AD)
Creative direction:
Caroline Reeves
Armed with a handful of Sharpie markers and a blank 11" × 17" sheet of paper, I set out to create a career-path poster for a partnership between Chris Paul, College Track, and Sharpie.
Instead of opening up Illustrator, I grabbed a marker and started drawing.
The goal was to make something that felt personal, raw, and approachable, something students would actually want to stop and look at. I left just enough room to add fonts and event details digitally, but kept the heart of the piece completely handmade.
The result was a poster that felt less like advertising and more like something made specifically for the students who would see it.
Note: The linked video was produced by Sharpie and The Players’ Tribune. We didn’t create the video, but it captures the energy and connection students had with the poster.